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Marketing: Company Profiles & Financials

This LibGuide includes links to resources useful for marketing and industry research for business and advertising students.

Why use a database?

The library subscribes to databases to provide access to periodical articles.  The content contained in these databases are typically not freely available on the internet.  You have to pay to get access to them.  But with an article database, the library is paying for that access for you.  That's why you have to go through the database to get the articles.

Don't ever pay to download an article from the internet--talk to a librarian, and we can more than likely get you a copy of the article at no charge to you.  That's what libraries do! 

Why use scholarly articles?

Scholarly articles are a major resource used in academic research.  Scholarly journals are periodicals published for and by scholars and experts in a certain field.  As you conduct your own research and write your papers, you will use scholarly articles to contextualize your argument in a scholarly conversation.   

Top Rated Company Profiles & Financials Databases

Use these resources to find a wealth of data about a particular company, ranging from general company profiles to SWOT analyses to financial data including balance sheets, income statements, and financial ratios.

Still Looking for More Company Data?