Resources for M415 - Advertising & Integrated Marketing Communications: Home

Locate and discover market segments, consumer markets, and customer segmentation profiling by zip code.

Provides demographic and lifestyle information by zip codes in the U.S.

Since 1972, the General Social Survey (GSS) has been monitoring societal change and studying the growing complexity of American society. GSS Data Explorer, from NORC at the University of Chicago, makes it easier than ever to use the data collected by the GSS.

IPUMS provides census and survey data from around the world integrated across time and space. IPUMS integration and documentation makes it easy to study change, conduct comparative research, merge information across data types, and analyze individuals within family and community contexts. Data and services available free of charge.

Presents comparative business statistics. Each entry features a descriptive title; data and market description; a list of producers/products along with their market share; and cites original sources.

The Economic Census profiles U.S. industries every five years. National, state, county, city, and metro area statistics are available.

The Consumer Expenditure Surveys (CE) program provides data on expenditures, income, and demographic characteristics of consumers in the United States.