Home - Resources for M415 - Advertising & Integrated Marketing Communications - LibGuides at Indiana University Southeast

LIbrary Databases and Freely Available Sources for Data & Statistics

IBISWorld This link opens in a new window
Provides access to independent and up-to-date industry research and analysis, covering over 700 industries of the US economy. IBISWorld reports include in-depth analysis of the underlying structures and external economic factors that drive each industry, as well as the interrelationships between those industries.
Note: A video tour of IBISWorld is available here: https://proxyse.uits.iu.edu/login?url=https://clients1.ibisworld.com/about/us/navigation/. Additional video tutorials are available from IBISWorld Videos.

Market Segmentation

Claritas
Locate and discover market segments, consumer markets, and customer segmentation profiling by zip code.
Tapestry (from ESRI)
Provides demographic and lifestyle information by zip codes in the U.S.

Demographic & Market Data

GSS Data Explorer
Since 1972, the General Social Survey (GSS) has been monitoring societal change and studying the growing complexity of American society. GSS Data Explorer, from NORC at the University of Chicago, makes it easier than ever to use the data collected by the GSS.
IPUMS
IPUMS provides census and survey data from around the world integrated across time and space. IPUMS integration and documentation makes it easy to study change, conduct comparative research, merge information across data types, and analyze individuals within family and community contexts. Data and services available free of charge.
Market Share Reporter
Presents comparative business statistics. Each entry features a descriptive title; data and market description; a list of producers/products along with their market share; and cites original sources.

Business & Economic Data

Economic Census (US Census)
The Economic Census profiles U.S. industries every five years. National, state, county, city, and metro area statistics are available.
Consumer Expenditure Survey
The Consumer Expenditure Surveys (CE) program provides data on expenditures, income, and demographic characteristics of consumers in the United States.

OECD iLibrary This link opens in a new window
Provides online access to all Organisation for Economic Co-operation and Development (OECD) books, reports, annuals, working papers, loose-leaf binders, periodicals, statistics, and databases.
A short YouTube overview of the OECD iLibrary is available: https://www.youtube.com/watch?v=1W6njUrEXaY.
World Development Indicators Online This link opens in a new window
Provides a comprehensive selection of economic, social and environmental indicators, drawing on data from the World Bank and more than 30 partner agencies. The database covers more than 900 indicators for 210 economies with data back to 1960. Browsable by country, general topic, and indicator.

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IU Southeast Library
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New Albany, IN 47150

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