Library Resources for W311 - New Venture Creation

The resources below provide examples of business plans and links to websites that provide guidance for setting up a business in Kentucky and Indiana.

Outline for a Typical Business Plan

I. Executive summary

II. Organizational background
   --Current status
   --History
   --Management team

III. Marketing plan
   --Pricing
   --Demand management
   --Distribution
   --Promotion and brand development

IV. Operational plan
   --Manufacturing/deployment plan
   --Information and communications technology plan
   --Staffing needs
   --Training requirements
   --Intellectual property plan
   --Acquisition plan
   --Organizational learning plan
   --Cost allocation model

V. Financial plan
   --Current financing
   --Funding plan
   --Financial forecasts

VI. Risk analysis
   --Risk evaluation
   --Risk management plan

VII. Decision making criteria