Economic & Demographic Data - Library Resources for W311 - New Venture Creation - LibGuides at Indiana University Southeast

Best Bets for Finding Local & National Economic and Demographic Data

Data.Census.Gov (Explore Census Data)
Provides access to Census Bureau data, including data on population, economic, education, business, housing, income & poverty, and more.
Indiana Economic Development Corporation
Provides information about Indiana's economic and business climate, including available tax credits, tax information, and information for starting small businesses in Indiana.
Indiana Economy at a Glance
Economic profile of Indiana, from the Census Bureau. Scroll down on the page to find an economic profile of the Louisville area or select a different state from the left menu.
Kentucky Economy at a Glance
Economic profile of Kentucky, from the Census Bureau. Scroll down on the page to find an economic profile of the Louisville area or select a different state from the left menu.
ThinkKentucky.org
Provides demographic information for Kentucky, and information for small businesses, from Kentucky's Cabinet for Economic Development.

Resources for Finding Local and National Economic and Demographic Data

Below are some resources that provide both local and national economic and demographic data.

American Factfinder (now called Data.Census.gov)
Provides access to Census Bureau data, including data on population, economic, education, business, housing, income & poverty, and more.
American Community Survey
From the US Census Bureau, this resource provides information about age, sex, race, family and relationships, income and benefits, health insurance, education, veteran status, commute time to work, and more. Updated every year.
Business Roundtable's CEO Economic Outlook Survey
Reports on the organization's expectations for the short-term economic outlook.
Census Business Builder: Small Business Edition
The Small Business Edition of Census Business Builder is primarily for small business owners who need key data for their business plan or to better understand their potential market. It presents data for a single type of business at a time.
City and County Data Book
Includes data from the US Census for all U.S. states, counties, and cities with a population of 25,000 or more. Topics covered include: age, agriculture, births, business establishments, climate, construction, crime, deaths, earnings, education, elections, employment, finance, government, health, households, housing, income, labor force, manufactures, population, poverty, race and Hispanic origin, social services, and water use.

County Business Patterns
Provides subnational economic data by industry. This resource is updated annually by the US Census, and can be useful for studying the economic activity of small areas, analyzing economic changes over time, and as a benchmark for statistical series, surveys, and databases between economic censuses.

Economy at a Glance
Provides brief economic profiles for states and metro areas, from the US Bureau of Labor Statistics.
Federal Reserve Beige Book Summaries
Includes information on consumer spending, tourism activity, business spending, and real estate activity for major US cities.
Greater Louisville Inc.
Louisville's Chamber of Commerce website. Includes a directory of local businesses.
Indiana Economic Development Corporation
Provides information about Indiana's economic and business climate, including available tax credits, tax information, and information for starting small businesses in Indiana.
Indiana Economy at a Glance
Economic profile of Indiana, from the Census Bureau. Scroll down on the page to find an economic profile of the Louisville area or select a different state from the left menu.
Indiana Small Business Development Center
Provides step-by-step instructions for setting up a business, including complying with state regulations in Indiana.
Kentuckiana Regional Planning & Development Agency
Provides regional planning, review and technical services in the areas of public administration, social services and transportation in Kentuckiana.
Kentucky Economy at a Glance
Economic profile of Kentucky, from the Census Bureau. Scroll down on the page to find an economic profile of the Louisville area or select a different state from the left menu.
Kentucky One Stop Business Portal
Provides step-by-step instructions for setting up a business, including complying with state regulations in Kentucky.

Louisville Business First
Provides online access to Louisville's Book of Lists, as well as business news and information of the Greater Louisville area. Also includes access to 39 other weekly digital business journals from around the country, their annual Book of Lists and Best Places To Work guides, and nationwide job listings.
One Mail instructions:
If you setup your Business First account using your @ius.edu email address, you will need to update the address to your @iu.edu email address before December 31, 2025. Please use the following instructions to update your account:
1. Visit your account user profile and choose the "Update email" option under “Account.”
2. Enter your @iu.edu email address in the New Email and then press Save.
3. You will be asked to sign into your account with the old email address first to then update to the new email address.
Note that it can take up to a full 24 hours for your information to update across all systems.

Louisville Startup Ecosystem
This dynamic map of Louisville's entrepreneurial ecosystem is a great starting place for entrepreneurs looking to navigate their way from idea to commercialization. The map includes funding sources, service providers, incubator space, educational resources and more.
Louisville's Book of Lists
Published annually, it provides essential information on the largest businesses, buyers, and the largest employers in Louisville.
Available online through Business First of Louisville. (Below the link to viewing recent issues of Business First of Louisville, click on "View Book of Lists.")
Manpower Employment Outlook Survey, United States
Provides quarterly employment trends by region and industry sector. Click on the most recent quarter's report on the bottom left of the screen.
National Economic Accounts
Includes estimates of personal income and per capita personal income for metropolitan areas and counties, from the US Bureau of Economic Analysis.
One Southern Indiana
Website for the Economic Development Council and Chamber of Commerce for Clark and Floyd Counties. Includes a directory of local businesses .
Pew Research Center for the People & the Press
Independent, non-partisan public opinion research organization that studies attitudes toward politics, the press and public policy issues.
Small Business Administration (SBA) Local Resources
SBA district offices, SCORE, Women's Business Centers, Small Business Development Centers, U.S. Export Assistance Centers

Statista
Consolidates statistical data on over 80,000 topics from more than 18,000 sources. Includes market research, dossiers, industry reports, and digital market outlooks and forecasts.
AI Research Tool
Our subscription includes access to the Research AI tool.
STATS Indiana
Provides access to US Census statistics compiled by the Indiana Business Research Center at Indiana University.

ThinkKentucky.org
Provides demographic information for Kentucky, and information for small businesses, from Kentucky's Cabinet for Economic Development.
United States Chambers of Commerce
Find both state and local Chambers of Commerce, Convention Centers, Visitor Bureaus and Tourist Boards in the United States.

Library Resources for W311 - New Venture Creation

Best Bets for Finding Local & National Economic and Demographic Data

Resources for Finding Local and National Economic and Demographic Data

One Mail instructions:

AI Research Tool